Apri is an adaptive bib company, with a fun and caring brand voice. I adapted their e-commerce site to make it more appealing for new customer bases in the U.K. and U.S.

This involved copywriting, UX writing, content writing and SEO implementation.

Before

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After

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My focus was on :

Making the prominent USPs reflect what customers really value

Before

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After

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Creating product descriptions that did justice to the attractive bibs and their specialist features.

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Carefully constructing the information architecture