WeSki is a company that enables skiers to build a complete, personalized, ski trip package including flights, accommodation, transport, equipment hire, and more. It is designed for group travel, with each group member being able to pay separately for their own custom options within the main package.

I was part of a team of five volunteer UX writers who created a new content style guide and made content revisions.

Challenges

The three challenges WeSki wanted content design help with were:

• Increasing engagement on the homepage
• Increasing the proportion of users who reached the checkout stage
• Making terms consistent across the website

Screen revision example

Summary of some key screen revisions

We identified that one of WeSki’s main USPs was that each member of a group could customize their own trip options and then pay only for their own costs with a built-in split cost processor. However, ****in the trip flow, we discovered that both the payment and customization processes were potentially confusing. Many of our suggestions focused on making these elements clearer and drawing more attention to the benefits of these features. We felt that this would lead more users to the checkout stage, a key project objective.

The work involved:

• conducting a competitor analysis of other ski company sites and other sites using similar features to WeSki, like split payments
• conducting a full content audit of the relevant pages and flows
• reworking copy in conjunction with WeSki’s UX designer
• creating a new content style guide