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Hello, I’m Abigail. I’ve been writing professionally for over 15 years and enjoy creating clear, concise, and dynamic copy. I discovered my passion for content design and copywriting when working in donor relations. I empathized with donors’ experiences at every stage of their user journey, and tracked their engagement and conversion level data in response to our content. Now I’m excited to use my research and writing skills to help make life easier for more people.

UX writing case studies

Vacation planning at WeSki

Onboarding at Planny

Adding recipes to Mela

E-commerce copywriting

Apri site revamp.

UX research & competitor analysis samples

UX research report

Content writing samples

Storytelling about mental health

Team Airy - Jerusalem Marathon Team Feature

Promotional materials samples

Marketing materials

About me

I was born and raised in London, UK, and moved to Israel in 2005, shortly after completing my BA in History at the University of Oxford.

While working in NGOs I had the opportunity to work directly with graphic and web designers, brand consultants, program managers, and a range of stakeholders, as well as to get direct feedback from users and monitor the analytics.